Swaarm

Choose how your app will send attribution data to Swaarm:

SDK integration - install the Swaarm SDK in your iOS and/or Android app → <a href="https://docs.swaarm.com/en/articles/6312911-swaarm-sdk">See SDK documentation</a>

Server-to-Server (S2S) - configure S2S postbacks if you prefer not to use the SDK → <a href="https://docs.swaarm.com/en/articles/8652332-mmp-server-to-server-s2s-integration">See S2S documentation</a>

- SDK integration - install the Swaarm SDK in your iOS and/or Android app → <a href="https://docs.swaarm.com/en/articles/6312911-swaarm-sdk">See SDK documentation</a>
- Server-to-Server (S2S) - configure S2S postbacks if you prefer not to use the SDK → <a href="https://docs.swaarm.com/en/articles/8652332-mmp-server-to-server-s2s-integration">See S2S documentation</a>

___________________________________________________________

Create a brand in Swaarm - go to Brands → + Create

Create the app in Swaarm - go to Apps → + Create. <a href="https://docs.swaarm.com/en/articles/8020899-mmp-app-creation">→ MMP app creation</a>

Add Store App in the created app. → <a href="https://docs.swaarm.com/en/articles/8020902-mmp-store-app-creation">MMP Store app creation</a>

- Create a brand in Swaarm - go to Brands → + Create
- Create the app in Swaarm - go to Apps → + Create. <a href="https://docs.swaarm.com/en/articles/8020899-mmp-app-creation">→ MMP app creation</a>
- Add Store App in the created app. → <a href="https://docs.swaarm.com/en/articles/8020902-mmp-store-app-creation">MMP Store app creation</a>

Create an offer for the app → <a href="https://docs.swaarm.com/en/articles/8398682-mmp-offer-campaign-creation">See Create and configure an offer</a>

- Create an offer for the app → <a href="https://docs.swaarm.com/en/articles/8398682-mmp-offer-campaign-creation">See Create and configure an offer</a>

ℹ️ The tracking link in Swaarm MMP is a store URL (App Store / Google Play). No additional parameters are added - attribution is handled via the SDK or S2S integration configured in step 1.

Onboard partners who will run the app campaigns → <a href="https://docs.swaarm.com/en/articles/11066104-partner-onboarding-checklist">Partner Onboarding Checklist</a>

- Onboard partners who will run the app campaigns → <a href="https://docs.swaarm.com/en/articles/11066104-partner-onboarding-checklist">Partner Onboarding Checklist</a>

💡 Share the setup guide with each new partner so they can configure their postbacks and access campaign details (like caps and tracking links) → <a href="https://docs.swaarm.com/en/articles/13170769-swaarm-mmp-partner-setup-guide">MMP Partner Setup Guide</a>

Run a test conversion to confirm your integration is working:

- SDK - check the SDK Debug Report and verify test events appear without errors → <a href="https://docs.swaarm.com/en/articles/8438859-sdk-debug-report">SDK Debug Report</a>
- S2S - send a test postback from your server and confirm it's received in Swaarm

Partner is created and fully onboarded → <a href="https://docs.swaarm.com/en/articles/11066104-partner-onboarding-checklist">Partner Onboarding Checklist</a>

Partner is approved on the offer → <a href="https://docs.swaarm.com/en/articles/4582825-approving-and-blocking-publishers">Approving and blocking publishers</a>

ℹ️ Partner Tracking link - two options:

Option 1 - Generate and share the link yourself: go to the Offer → Partners tab → Tracking Link:

The link is a template - add or remove parameters as needed before sharing. Full list of available parameters → <a href="https://intercom.help/swaarm/en/articles/4612464-publisher-tracking-details" rel="nofollow noopener noreferrer" target="_blank">Publisher Tracking Details</a>

Option 2 - Partner retrieves it themselves: publisher can find and copy their tracking link directly in the Partner Platform under the offer.

Offer settings reviewed - leadflow, caps, targeting, payouts are configured correctly

1. Run a test conversion to confirm your integration is working:
 - SDK - check the SDK Debug Report and verify test events appear without errors → <a href="https://docs.swaarm.com/en/articles/8438859-sdk-debug-report">SDK Debug Report</a>
 - S2S - send a test postback from your server and confirm it's received in Swaarm 
2. Partner is created and fully onboarded → <a href="https://docs.swaarm.com/en/articles/11066104-partner-onboarding-checklist">Partner Onboarding Checklist</a>
3. Partner is approved on the offer → <a href="https://docs.swaarm.com/en/articles/4582825-approving-and-blocking-publishers">Approving and blocking publishers</a>
 ℹ️ Partner Tracking link - two options:
 Option 1 - Generate and share the link yourself: go to the Offer → Partners tab → Tracking Link:
 
 
 The link is a template - add or remove parameters as needed before sharing. Full list of available parameters → <a href="https://intercom.help/swaarm/en/articles/4612464-publisher-tracking-details" rel="nofollow noopener noreferrer" target="_blank">Publisher Tracking Details</a>
 
 Option 2 - Partner retrieves it themselves: publisher can find and copy their tracking link directly in the Partner Platform under the offer.
4. Offer settings reviewed - leadflow, caps, targeting, payouts are configured correctly
5. Offer status is set as Active

This checklist covers everything that needs to be set up before going live with a new app on Swaarm MMP.

Swaarm MMP: New Client Onboarding Checklist.

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Swaarm MMP: New Client Onboarding Checklist.

1. SDK or S2S Integration

2. App Setup

3. Offer Setup

4. Partner Setup

5. Before Go-Live