⚠️WARNING: Creating/Editing conversions can affect your numbers, please double check your inputs.
You may create new conversions in Swaarm in two ways:
Manually - creates conversions without linking them to a specific Click ID. Great for small batches, or bookkeeping. You can choose how many conversions to create in one go.
CSV upload with Click IDs - creates conversions and associates each one to its Click ID from your advertiser. Best for bulk creation and for keeping full attribution.
Need to modify existing ones? See Update Conversions (manually or via CSV)
A) Create conversions manually (dummy conversions)
Use this when you want to create conversions quickly without tying them to a specific click.
Path: Reports → Conversion Report → + Create Conversions
Open Reports → Conversion Report and click + Create Conversions.
Enter your values for the conversion (offer, publisher, payouts, status/decision, etc.).
Set 'How many conversions' to create with the same values.
(Optional) Tick Persist values to keep the form filled for the next batch.
Click Save (processing may take up to ~1 minute).
Click Load Conversions to refresh and review
⚠️ Important - these are dummy conversions
They’re not assigned to a Click ID and won’t inherit click-level data (e.g., sub IDs, device info, publisher click id).
If you need a conversion for a specific click, do not use manual creation. Use the CSV with Click IDs method below.
As there's no Publisher click id for such conversions, postbacks, if fired manually, will not be attributed successfully at Publisher's side. Although, Publishers will be able to see them, if they log in to Partner Platform.
💡Notes
Conversions could be edited only 1 hour after creation.
Negative payouts are supported.
In the Conversion report check the Postback Modified and Postback Modification Description columns to see whether a conversion was modified and view the details.
B) Create conversions in bulk (CSV with Click IDs)
Use this when you have Click IDs from your advertiser and need proper attribution to the original click.
Path: Reports → Conversion Report → Edit Conversions (CSV)
Click Edit Conversions (CSV).
Upload your CSV.
Choose the correct CSV separator (Comma or Semicolon).
Enter the Click ID column number (required).
(Optional) Map columns or set defaults for:
Postback time - set a custom date/time instead of the upload time (format:
YYY-MM-DD HH:MM:SS. Example:2025-08-18 13:45:00.)Evaluation status / decision
WeGet / TheyGet
Click Preview, then Confirm to create the conversions.
💡Notes:
Postbacks are not automatically sent to the Publisher. After creation, select the new conversions and click Fire Postbacks to send the postbacks to the Publishers.
Separator: must match your file. If preview columns look misaligned, switch Comma/Semicolon.
If no click IDs are matched, you will have a prompt asking you to check if the column mapping is correct. If only some of the click IDs are matched, then you will receive a list of the ID's not matched.