Swaarm

Swaarm integrates with all major MMPs (Mobile Measurement Partners) via S2S (server-to-server) tracking. The integration requires two things:

Attribution link - the tracking URL configured in the MMP, containing Swaarm macros so click data is passed correctly

Postback URL - the URL the MMP fires to Swaarm when a conversion occurs, containing the click ID and conversion data

- Attribution link - the tracking URL configured in the MMP, containing Swaarm macros so click data is passed correctly
- Postback URL - the URL the MMP fires to Swaarm when a conversion occurs, containing the click ID and conversion data

ℹ️ For the full list of available macros and postback parameters → <a href="https://docs.swaarm.com/en/articles/4612478-advertiser-tracking-details">Advertiser Tracking Details</a>

ℹ️ For step-by-step instructions on creating and configuring an advertiser → <a href="https://docs.swaarm.com/en/articles/14288004-create-and-configure-an-advertiser">Create and configure an advertiser</a>

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The most widely used MMP. Swaarm supports standard click ID attribution, advanced privacy postbacks (for iOS 14.5+), and several additional integrations.

ℹ️ Don't see your MMP listed? Contact our tech support team to request a new integration.

An overview of all supported MMP integrations - tracking link setup, postback configuration, and additional integration options per platform.

Integrating MMPs with Swaarm

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Integration	Description
Standard Integration	Attribution link + postback setup for click ID attribution → AppsFlyer Integration
Advanced Privacy	Privacy-enabled postbacks for iOS 14.5+ using PEA chain instead of click ID → AppsFlyer Advanced Privacy
Click Signing	Validate clicks and detect manipulation via AppsFlyer click signing → Click Signing
Network Cost Upload	Share ad spend data with advertisers' AppsFlyer accounts via the InCost API → Cost Upload
Audience Integration	Sync AppsFlyer Audiences with Swaarm for retargeting → Audience Integration
Push API	Import installs and events from AppsFlyer into Swaarm in real time → Push API
Stats Import (agency account)	Import aggregated clicks, impressions, and conversions from your AppsFlyer agency account → Stats Import

Integration	Description
Standard Integration	Attribution link + postback setup for Adjust → Adjust Integration
Cost Upload	Share ad spend data with advertisers' Adjust accounts → Adjust Cost Upload

Integration	Description
Standard Integration	Attribution link + postback setup for Branch → Branch Integration

Integration	Description
Standard Integration	Attribution link + postback setup for Kochava → Kochava Integration

Integration	Description
Standard Integration	Attribution link + postback setup for Singular → Singular Integration
Cost API	Share ad spend data from Swaarm with your advertisers' Singular accounts → Singular Cost API

Integrating MMPs with Swaarm

Overview

Supported MMPs

AppsFlyer

Adjust

Branch

Kochava

Singular

Appmetrica (Yandex)