Swaarm

There are a few ways to create a Search Feed offer in Swaarm depending on how many identifiers your demand source has given you. Take a look at this article for a general overview on creating an offer in Swaarm.

If your demand source is only allowing you to pass one identifier then the setup is as follows: 

Go to the General Tab of the offer you are creating or editing

Input the Feed Identifier in the Advertiser Offer ID field

1. This will help map the data accurately once you import a CSV

Add the <code>{term}</code> macro to pass searches/keywords

1. Go to the General Tab of the offer you are creating or editing
2. Input the Feed Identifier in the Advertiser Offer ID field
 1. This will help map the data accurately once you import a CSV
3. Select the Leadflow: CPA
4. Add your Tracking URL
5. Add the <code>{term}</code> macro to pass searches/keywords

Continue setting up the rest of the offer as you normally would.

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If your demand source allows more than one identifier, then you have the possibility to pass additional channels or segments using <code>{publisher.id}</code>. This allows the mapping to be done on the offer level by putting the Feed in the Advertiser Offer ID field and then adding <code>{publisher.id}</code> to to the Tracking URL. Afterwards you will create a <a href="https://docs.swaarm.com/en/articles/5634871-publisher-groups">publisher group</a> to that would match the allows segment values (e.g. segment1, segment2 etc.).

1. For example: <code>https://searchfeed.com/feed123?q={term}&amp;segment={publisher.id}</code>

Click Edit Macros for an easier configuration

Click the Value (Macro) field and select the macro to add

1. Adding <code>{publisher.id}</code> will be useful to map data accurately

Include the <code>{term}</code> macro to pass searches/keywords

Continue setting up the rest of the offer as you normally would

1. Go to the General Tab of the offer you are creating or editing
2. Input the Feed Identifier in the Advertiser Offer ID field
 1. This will help map the data accurately once you import a CSV
3. Select the Leadflow: CPA
4. Add your Tracking URL
 1. For example: <code>https://searchfeed.com/feed123?q={term}&amp;segment={publisher.id}</code>
5. Click Edit Macros for an easier configuration
6. Add the Advertisers Parameters
7. Click the Value (Macro) field and select the macro to add
 1. Adding <code>{publisher.id}</code> will be useful to map data accurately
8. Include the <code>{term}</code> macro to pass searches/keywords
9. Continue setting up the rest of the offer as you normally would

Once the offer is saved and publishers are added, you will then need to create a Publisher Group.

Go to the Offer Details page and scroll down to the Publishers section

Add a Name for the Publisher Group

Input the channel/segment name in the ID field

1. This is what will be shown in the <code>{publisher.id}</code> macro instead of the original publisher ID

Add only one publisher to this Publisher Group

1. Go to the Offer Details page and scroll down to the Publishers section
2. Click the Publisher Groups Tab
3. Create a new Publisher Group
4. Add a Name for the Publisher Group
5. Input the channel/segment name in the ID field
 1. This is what will be shown in the <code>{publisher.id}</code> macro instead of the original publisher ID
6. Add only one publisher to this Publisher Group
7. Click Save

Repeat the steps for each channel/segment.

When creating your <a href="https://docs.swaarm.com/en/articles/8581204-import-advertiser-stats-create-templates">Advertiser Import Template</a>, remember to include Publisher ID when configuring the columns section.

Search Feed Offer

Single Identifier Offer Creation

Two or More Identifiers Offer Creation

Publisher Group Configuration Guide

💡 Import Template