Click Report
The Click Report is designed to provide comprehensive data into clicks, focusing on key metrics and data points relevant to search monetization. The report is sortable and easily formatted to your needs, with over 70 selectable fields and custom filter options to apply. Instead of using advanced SQL queries in Superset, the click report provides a straightforward customizable report for analyzing click data.
How to Use the Click Report
The Click Report can be found under Reports > Clicks in the menu. Upon accessing the Click Report, data will be sorted by time by default. Select the fields you want displayed as columns, add any necessary filters, and click search to generate your click report.
Click Report Fields
Fields | Note |
Click Id | Click ID generated by Swaarm |
Click Time |
|
Search Latency |
|
Search Client Latency |
|
Pea Chain | Probabilistic attribution Id in the case where we don't get the click Id |
Feed Id | Feed ID generated by Swaarm tracker |
Feed Name | Name of the Feed in Swaarm |
Provider Feed Id |
|
Provider Name |
|
Feed Lp Id | Swaarm Landing Page ID |
Feed Campaign Id |
|
Feed Campaign Name |
|
Feed Manager Id |
|
Feed Ad Id |
|
Feed Ad Name |
|
Feed Ad Group Name |
|
Feed Ad Group Id |
|
Store App Id |
|
App Id |
|
User Geo Country |
|
User Geo Region |
|
User Geo City |
|
User Geo Zip |
|
User Geo Utcoffset |
|
Publisher Click Id | Click ID (Unique ID) sent by publishers in order to track conversions |
Publisher Id | Publisher ID generated by Swaarm tracker |
Publisher Name |
|
Publisher Original Sub Id |
|
Publisher Sub Id | Publisher sub source ID |
Publisher Term |
|
Publisher Referrer |
|
Publisher Pea Chain |
|
Publisher Manager Id |
|
Publisher Sub Sub Id | Publisher sub source sub source ID |
Publisher App Id | Publisher APP ID |
Publisher App | Publisher APP name/ID |
Publisher Site | Publisher Site ID |
Publisher Placement |
|
Publisher Group Id |
|
Publisher Creative |
|
User Device Os Family | Operating System family of the user device |
User Device Os | Operating System of the user device |
User Device Make | Device manufacturer name of the user device |
User Device Model |
|
User Device In App |
|
User Device Osv | OS version of the user device |
User Ids Gaid | Android Advertising ID |
User Ids Idfa | iOS Advertising ID |
User Device Language |
|
User Device Device Type |
|
User Device Browser |
|
User Device Browser Version |
|
User Device Ua |
|
User Connection Ip |
|
User Connection Isp |
|
User Connection Type |
|
User Connection Mcc |
|
User Connection Mnc |
|
User Connection Carrier Code |
|
Att | App Tracking Transparency |
Publisher Unique 1-9 |
|
Traffic Tags |
|