Optimization for Leads
In Swaarm, you can apply optimization rules to imported leads in order to control how non-compliant leads are handled. Each lead is evaluated against the conditions, and based on the rule outcome, the platform will either forward the lead to the advertiser or discard it, which gives you flexible and controlled lead management.
Creating Lead Optimization Rules
You can create the following rules under the Automation -> Optimization section of the Swaarm platform. Further you may select a specific rule from the list and a level (offer/advertiser/publisher - If you leave those fields empty, the rule will affect all offers, all advertisers, all publishers).
You may find the detailed description for the each rule below:
Anonymous Proxy - if this rule is active, lead incoming with masked IP (for example, utilising VPN) will be marked as 'Rejected' and will not be redirected to the Advertiser.
Duplicated Email - if this rule is active, lead incoming with duplicated email address will be marked as 'Rejected' and will not be redirected to the Advertiser.
Invalid Email - if this rule is active, lead incoming from invalid email address will be marked as 'Rejected' and will not be redirected to the Advertiser.
Ip Recency - all consecutive leads are incoming from the same IP address for the same campaign will be marked as 'Rejected' and will not be redirected to the Advertiser.
Recency - all consecutive leads are incoming from the same user (IP address + User Agent) for the same campaign will be marked as 'Rejected' and will not be redirected to the Advertiser.
Lead Targeting - if this rule is active, lead incoming out of set offer targeting will be marked as 'Rejected' and will not be redirected to the Advertiser.