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Reports: AppsFlyer

View your AppsFlyer Protect360 and Partner Reports directly in Swaarm to enrich your dataset with MMP data.

Overview

AppsFlyer MMP Reports lets you pull AppsFlyer Partner and Protect360 data directly into Swaarm, giving you a unified view of your campaign performance alongside your Swaarm data.

ℹ️ You need an AppsFlyer Agency account to use this feature.


Where to Find AppsFlyer MMP Reports

Go to: Reports → Appsflyer


Setup

  1. Log in to your AppsFlyer Agency account and copy your API Token

  2. In Swaarm, go to Organization → Settings → Connections tab → Protect360 & Partner Report

  3. Paste your API Token

  4. Enter each App ID you want to pull reports for — these are the AppsFlyer apps you are running campaigns on

  5. Click Save

ℹ️ Data will be available within a few hours after saving.


Partner Reports

Navigation path: Reports → Appsflyer → Partner tab

  1. Select a Date Range

  2. Select the Fields you want to display

Suggested fields:

Field

Description

Agency PMD

Name of your agency account in AppsFlyer

App ID

AppsFlyer App ID

Media Source

Your publisher

Campaign

Campaign name

Clicks

Number of clicks

Impressions

Number of impressions

Installs

Number of installs

Custom Events 1–33

In-app events as registered by the advertiser in AppsFlyer

ℹ️ Partner Report data is available from the previous day onwards — today's data is not yet available.

💡 To see totals without breakdowns, remove dimension columns such as Campaign or Media Source.

ℹ️ Custom Events 1–33 field names vary by advertiser — confirm the event names with the advertiser before using them.


Protect360 Reports

Navigation path: Reports → Appsflyer → Protect360 tab

Protect360 is AppsFlyer's fraud protection suite. This report shows fraud-related data for your campaigns, including blocked installs and post-attribution fraud.

  1. Select a Date Range

  2. Select the Fields you want to display

  3. Optionally filter by App ID, Media Source, or Campaign

ℹ️ Protect360 data requires that Protect360 is enabled on your AppsFlyer Agency account.


External Links

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