Overview
Rewarded campaigns are configured using the standard campaign structure in Swaarm, with additional options for point-based payouts and reward control.
This guide applies whether you:
run rewarded campaigns using the Rewarded Users API, or
distribute rewarded offers via Publishers.
If you use the Rewarded Users API, operational monitoring and payout management take place in the Rewarded Users section of the platform.
Use this checklist to reduce setup errors, prevent abuse, and ensure rewarded activity runs smoothly.
Campaign Structure in Swaarm
Before setting up a rewarded campaign, it’s important to understand the basic structure:
Advertiser - the company providing the offer.
Offer - the rewarded campaign itself.
Event - the action a user must complete (for example, install, signup, or in-app action).
Publisher - the traffic source (this may be your own app or an external partner).
Rewarded campaigns follow this same structure.
Before Launch Checklist
Before activating a rewarded campaign, verify the following.
Campaign & Offer Setup
Advertiser status is set to Active.
Offer status is Active and correctly configured.
Targeting (country, platform, etc) matches the intended audience.
Required tracking macros are included in tracking URLs.
Events & Rewards
Events required for reward issuance are correctly configured.
(Select 'Multiple Postbacks' checkbox if the event should be payable multiple times)
Payout type is correct:
Points for in-app rewarded flows,
Platform Currency for publisher-based rewarded traffic.
Reward amounts align with advertiser or internal reward logic.
API-Based Rewarded Flows (if applicable)
Rewarded users can be successfully created and authenticated.
Reward validation logic is implemented and tested.
User balances update correctly after reward validation.
Payment request and approval flow is tested end-to-end.
Rewarded user activity and payout requests are visible and manageable in Rewarded Users → Users
During Campaign Monitoring
Once a rewarded campaign is live, ongoing monitoring is essential.
Key Metrics to Monitor
Reward approval vs rejection rates.
Event completion rates per offer.
Publisher-level traffic quality (for publisher-based flows).
Payment request volumes and statuses.
API error rates and authentication failures (for API-based flows).
Optimization & Control
Apply optimization rules (like Action to Action time) to limit low-quality or abusive traffic. More about the Optimization Rules here
Block publishers, sub-sources, or users generating invalid activity.
Adjust caps and budgets if reward volumes exceed expectations.
Best Practices
Start with conservative payouts and scale gradually.
Keep reward logic simple and transparent for users.
Review rewarded activity regularly, especially after configuration changes.
Handle denied rewards or payouts gracefully in the app UI.
Log reward and payout events for troubleshooting.
When to Revisit Your Setup
Re-evaluate your rewarded setup if:
reward approval rates drop unexpectedly,
unusual spikes in rewarded activity occur,
payout requests increase rapidly,
publishers or traffic sources change,
new rewarded events or offers are introduced.
Related Documentation
Rewarded App Development Guide - How to Use the Swaarm Rewarded API
Swaarm Perform Documentation - For campaigns setup